Privacy Policy - Hello Games

Privacy Policy

ISSUED BY HELLO GAMES LTD
Last Updated: October 2025

1. INTRODUCTION AND GENERAL TERMS

These terms apply to the use of games and other products developed by HELLO GAMES LTD ( Hello / we / us ). Our registered office is at Dolphin House, 3 North Street, Guildford, Surrey, England, GU1 4AA. We are a company registered in England, with company number 06663645.

This privacy and data policy ( Privacy Policy ) applies and has effect in respect of all games, related online services (including online network play connectivity and interactivity) and other software and products made available by us (together the Game(s) ), as well as any other online features relating to the Games including our websites (www.hellogames.org, www.nomanssky.com and www.thelastcampfiregame.com) (the Website ), our online forums and promotional websites, which may be operated by us or on our behalf (https://forums.atlas-65.com/ and https://galacticatlas.nomanssky.com/) (the Forums ), user Help Centre (https://hellogames.zendesk.com/hc/en-us) (the Help Centre ), the No Man s Sky Twitch Drops Page (https://cloud.nomanssky.com/twitch) ( Twitch Drops Website ) and our website which enables you to play saved games on different gaming platform accounts so that your in-game progress can be carried from platform to platform (https://cloud.nomanssky.com/cross-save) ( Cross-save Website ). Together the Game(s), the Website, the Forums, the Help Centre and the Cross-save Website are referred to as the Online Services .

If you have any questions or comments about this Privacy Policy, please contact us at privacy@hellogames.co.uk.

We are committed to protecting and respecting your privacy. The Privacy Policy explains the basis on which personal information we collect from you will be processed by us or on our behalf. Where we decide the purpose or means for which personal data you supply through these Online Services is processed, we are the data controller. We will comply with all applicable data protection laws, including the General Data Protection Regulation 2016/679 ( EU GDPR ), the UK version of the EU GDPR and the UK Data Protection Act 2018.

Please read this Privacy Policy carefully as it contains important information about the following:

What types of information we may collect about you;
How we will use information we collect about you;
Whether we will disclose your details to anyone else; and
Your choices and rights regarding the personal information you have provided to us.

This Privacy Policy forms a part of and should be read in conjunction with any of our terms of use for the Website and end user licence agreements for each of the Games.

The Online Services may contain hyperlinks to services owned and operated by third parties. These third party services may have their own privacy policies and we recommend that you review them. They will govern the use of personal information that you submit or which is collected by cookies and other tracking technologies whilst using these services.

We may make changes to this Privacy Policy in future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes. Where appropriate we may notify you of changes through the Games.

2. INFORMATION WE MAY COLLECT ABOUT YOU

We collect and process the following information which may include your personal data.

Information provided by you when using the Games ( Basic Information )

We may collect the following information from you when you play our Games:

your username (or gamertag);
the names of planets, alien bases, flora and fauna you discover in No Man s Sky;
player ID;
your mobile device s unique device ID;
your console s unique device ID;
your platform player ID, as may be allocated to you by third party platforms such as PlayStation, Steam, Nintendo or Xbox;
any third party platform profile display names;
your user preferences, including your language and country;
core milestones related to your gameplay, such as your overall progression to a particular level or stage, or the completion of certain activities during your gameplay (for example, completing a tutorial or passing a level); and
your game mode.

Information provided by you when you contact us or use the Help Centre ( Support Information )

We may ask you for, or you may submit, certain information to us whenever you contact us through the Help Centre.

This may include:

your name;
your email;
location data specifying the city in which you are located;
the type of device you re using to play a Game;
the version of the game you are playing;
the game mode that you are playing;
your platform player ID, as may be allocated to you by third party platforms such as PlayStation, Steam, Nintendo or Xbox; and
debug logs, which are records of technical information relating to software operation and errors that may have occurred during that operation.

Information provided by you when using the Forums ( Forum Information )

In order to set up an account to use the Forums, we will collect the following information from you:

username;
email address;
password; and
a unique Forum User ID which identifies your account.

If you wish to do so, you may also provide the following information when using the Forums:

date of birth;
location;
interests;
occupation;
a link to your website; and
details relating to your accounts for the following: Facebook; Instagram; Snapchat; TikTok; Reddit; Discord; Skype; Twitter and YouTube.

Information collected for the purposes of providing analytics ( Analytics )

We may collect technical information about your use of the Online Services through the use of tracking technologies and analytics.

Personal data we may collect includes the following:

how many times you visit the Website;
which pages you go to;
traffic data;
your IP and MAC address;
your internet service provider;
your Device ID;
your Console ID;
your user ID (which is generated by us and allocated to you when you first play our Games);
your device operating system & version;
your device make and model;
game play attempts, progression and results;
session game time start, end and duration;
the country of your device; and
identification of crashes and defects.

We use the third party analytics provider Google Analytics, as well as data provided by third party platforms such as PlayStation, Steam, Nintendo or Xbox.

Google and Steam may collect analytics data on our behalf and in accordance with our instructions, and their applicable privacy notice. If you would like to find out more about the way Google and Steam collect and process this information this is likely to be set out in their privacy policies and/or terms and conditions. Please refer to https://policies.google.com/privacy and https://store.steampowered.com/privacy_agreement/.

We also obtain data in respect of software crashes from Microsoft, Sony, Nintendo and Steam. This may include technical information about your device such as:

your Device CPU;
your Device RAM;
your Device graphics card;
the software and applications running on your device; and
your user ID.

If you would like to find out more, please refer to the privacy policies and/or terms and conditions of the applicable third party.

Content created by our users which we host and display on the Forums and in the Help Centre, or which is submitted to us through the Website ( User Content )

When users submit their own User Content to the Forums or Help Centre, this content may contain personal and non-personal information.

You may also submit information to us through our Website, for example by emailing us at our general contact email address hello@hellogames.co.uk or applying for a job at jobs@hellogames.co.uk.

This could include information in or about the User Content, such as the location of a photo or the date a file was created, or anything else a user decides to communicate using these parts of our Online Services.

3. WHY WE COLLECT INFORMATION ABOUT YOU

To provide the Online Services to you

We will use information about you (including Basic Information, Registration Information, Analytics and User Content) because it is necessary for us to record your progress and current status within a Game, and to ensure the Games deliver the features promised and function properly, so that you have the best experience when playing any one of our Games and using the Online Services.

We are able to lawfully process this information about you because it is necessary for the performance of a contract to which you are a party to (namely, the terms of use agreed between us).

To record discoveries in No Man s Sky

One of the key elements of our Game, No Man s Sky, is exploration. When exploring the No Man s Sky environment, you may discover planets, alien bases, flora and fauna. If you are the first to do so, your discovery will be named after you, based on your No Man s Sky username. Those names are viewable by other players.

As this is a feature of No Man s Sky, we are able to lawfully process this information about you because it is necessary for the performance of a contract to which you are a party to (namely, the terms of use agreed between us).

If you decide to stop playing No Man s Sky, we will continue to use your username as the basis of the name of your discoveries. We do this in the pursuit of our legitimate interests of (i) allowing you to play our Games (including certain functionalities on our Games); (ii) generally running, operating and maintaining the Games; (iii) promoting the success of our business, our Games and related services; and (iv) furthering our own commercial interests. Such interests are not overridden by your interests or fundamental rights and freedoms.

To help us improve the Online Services and fix any problems

We may process information about you (including Basic Information, User Content, Registration Information, and Analytics) so that we can analyse and improve our Games and Online Services.

This processing is also necessary for us to pursue our legitimate interests of (i) ensuring that our Online Services function properly so that you and other users have the best experience when playing any of our Games and using the other Online Services; (ii) improving the quality of our Online Services and providing a better experience to our users; and (iii) identifying and correcting any bugs in the Games and Online Services. Such interests are not overridden by your interests or fundamental rights and freedoms.

To conduct online marketing

We may process data for online marketing, including:

Remarketing, which allows us to show ads to people on third party services, who ve previously visited our Website;
Ad performance monitoring, meaning that your information may be used to understand how advertisements have performed or how many people have viewed certain advertisements; and
Serving relevant ads, meaning that your information may be used to serve you more relevant online advertising on third party services.

We undertake this processing based on your consent. You can provide or withdraw your consent for marketing cookies and purposes, by clicking on and interacting with the cookie consent icon in the bottom left corner of the Website.

We work with third party advertising networks and social media platforms (including Google DoubleClick and Facebook). If you would like to find out more about the way these third parties collect and process your information please refer to their respective privacy policies. Links to these can be found in the cookie section below.

To respond to your enquiries and requests for support and to enable you to use the Forums and Help Centre

We may process Support Information and User Content so that we are able to properly respond to your enquiries and support requests either via the Help Centre or via tracking technologies and analytics. We may process Forum Information and User Content so you are able to use the Forums, in accordance with the terms of use agreed between us.

We are able to lawfully process this information about you because it is necessary for the performance of a contract to which you are a party to (namely, the terms of use agreed between us).

Zendesk helps us to operate our Help Centre and process Support Information for us.

Etch (UK) Ltd. help us to offer our Forums and process Forum Information and User Content for us.

For recruitment

We may use User Content, which may include CV data or other information you submit to us in application for a job, and references obtained from third parties, for recruitment. We do this in the pursuit of our legitimate interests, of (i) hiring suitably qualified individuals; and (ii) operating our business and promoting its success. Such interests are not overridden by your interests or fundamental rights and freedoms.

To enable you to use the cross-save feature

If you play the Games across multiple gaming platforms, our cross-save feature enables you to link your different gaming platform accounts so that your in-game progress can be carried from platform to platform, to enable you to play saved games on different gaming platforms. You can use this feature by visiting the Cross-save Website, and authenticating your different gaming platform accounts.

To enable you to use this feature, we may use some of your Basic Information and User Content (specifically, your platform player ID, your username (or gamertag), your player ID, core milestones related to your gameplay and your game mode). We are able to lawfully process this information about you because it is necessary for the performance of a contract to which you are a party to (namely, the terms of use agreed between us).

We may also collect Analytics relating to you when you visit the Cross-save Website so that we can analyse and improve the Cross-save Website. We undertake this processing based on your consent. You can provide or withdraw your consent by clicking on and interacting with the cookie consent icon in the bottom left corner of the Cross-save Website.

4. COOKIES

A cookie is a text file placed onto your device when you access our Games or Website. We use cookies and other online tracking devices such as web beacons, and flash object storage to deliver, improve and monitor our Website and Games, including in the following ways:

Authentication To log you into our Website and Games and keep you logged in.

Preferences and browsing experience To remember information about you such as your preferred language and configuration. This includes storing information on whether you have turned off the cookie control.

Analytics To help us understand how you use our Games, Website and Cross-save Website, and how often, so we can improve them to deliver a better experience for our users. To carry out research and statistical analysis to help improve our content, products and services.

Our Website and Cross-save Website should display a notice alerting you to our use of cookies and requesting your acceptance. If you accept, you will be accepting our use of cookies or similar technologies for the purposes described in this privacy policy.

Please note that if you choose to disable cookies, or similar technologies, on your device you may be unable to make full use of our Games and Website.

We work with third parties who may also set cookies on our Website, for example Google Analytics, Facebook, Twitter and YouTube, which we use to display video content, enable social networking functionality and sharing, and to monitor how visitors use our Games and Website.

The Facebook Custom Audience cookie is used to collect information about how visitors use our Website. This cookie is used for remarketing. Facebook remarketing allows us to show Facebook ads to users who have previously visited our website. Where you are logged into your Facebook account while visiting our Website, Facebook may receive information of your activity on our Website. Read Facebook Privacy Policy here. Cookie duration: 180 days

The Google DoubleClick cookie is used to collect information about how visitors use our website and serve them with more relevant online ads on third party services. Read Google s overview of privacy and safeguarding data here. Cookie duration: 2 years

If you want to learn about how to opt out of Google s use of cookies, please visit https://tools.google.com/dlpage/gaoptout/. The Google Analytics terms of service can be accessed here: www.google.co.uk/analytics/terms/us.html.

For further information please visit the website of the relevant third party.

5. DATA SHARING

We will share your information with third parties only in the ways that are described in this Privacy Policy

Group members, personnel, suppliers or subcontractors: We keep your information confidential, but may disclose it to any member of our group (which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006), our personnel, suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this Privacy Policy. However, this is on the basis that they do not make independent use of the information and have agreed to safeguard it.

Merger or acquisition: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, you will be notified via, account message and/or a prominent notice on our website of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

Required by law: In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

Enforcement: We may also disclose your personal information to third parties in order to enforce or apply the terms of agreements, to investigate potential breaches, or to protect the rights, property or safety of Hello, our customers, or others.

Digital Content Stores: Where the Games are downloaded through Steam, Xbox Live and/or PSN, we may disclose your personal information to Valve Corporation, Microsoft, Sony, Google and/or Apple respectively for the purposes of facilitating any payments made through these platforms.

Help Centre: We use a third party platform provider called Zendesk to manage any support requests, queries and issues raised by users through the Support. Further details about the way in which Zendesk may collect and process your information can be found in their terms at https://www.zendesk.co.uk/company/customers-partners/privacy-policy/.

Cross-saving: We use a third party provider called Etch (UK) Ltd. to provide the web-based solution which enables us to implement the cross-save feature. Further details about the way in which Etch (UK) Ltd. may collect and process your information can be found here: https://www.etchuk.com/privacy-policy.

6. CONSUMER CONTROL AND OPT-OUT OPTIONS

If you would like to exercise any of your rights in respect of your personal data, please contact us at privacy@hellogames.co.uk.

7. YOUR RIGHTS IN RELATION TO PERSONAL DATA WHICH WE PROCESS RELATING TO YOU

You have certain rights over the way we process personal data relating to you, although these rights may be limited in certain circumstances. We aim to comply without undue delay, and usually within one month. There may however be some circumstances where we are lawfully able to extend this time-limit.

These rights include the following:

Ask us to send a copy of your personal data to you or someone else;
Ask us to restrict, stop processing, or delete your personal data;
Object to our processing of your personal data;
Object to use of your personal data for direct marketing purposes;
Ask us to correct inaccuracies in your personal data; and
If we rely on consent to process personal data, or send direct marketing, you can withdraw consent by email to the email address below.

To make a request, please let our Data Protection Officer know by sending an email to privacy@hellogames.co.uk.

Due to the nature of, and practical and logistical considerations relating to, the Games, if you were to exercise your right to object to us processing your personal data, or to delete your personal data, we may not be able to comply with your request because (depending on the personal data in respect of which you are exercising this right) we can demonstrate compelling legitimate grounds for the processing, which override your interests, rights and freedoms.

If you are not comfortable with this, we strongly recommend that you do not play the Games.

8. MAKING A COMPLAINT TO A SUPERVISORY AUTHORITY

If you are unhappy with the way we are processing your personal data, please let us know by contacting us via the support services.

If you do not agree with the way we have processed your data or responded to your concerns, an alternative is to submit a complaint to a Data Protection Supervisory Authority.

In the UK, you can get in touch with the Information Commissioner s Office: https://ico.org.uk/concerns (or if you live in a European country other than the UK, you can submit a complaint to the supervisory authority in your country).

9. DATA RETENTION

We will hold your personal information on our systems for as long as is necessary for the relevant service, or as otherwise described in this Privacy Policy.

If you would like us to delete your Forum account or any User Content that you have posted, please let us know by sending an email to privacy@hellogames.co.uk.

10. CHILDREN

We do not use our Online Services to knowingly solicit information from or market to children under the age of 13. Our terms of use prohibit users aged under 13 years from accessing our Online Services.

In the event that we learn that we have collected personal information from a child under 13 years of age we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13 years of age please contact us at privacy@hellogames.co.uk.

11. SECURITY

We will take all reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

Please be aware that, although we endeavour to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

12. INTERNATIONAL DATA TRANSFERS

It is possible that your personal information may be transferred outside of the United Kingdom by third parties that process personal data on our instructions, such as Microsoft Azure, Zendesk, Google, Valve Corporation, Microsoft, Sony and Apple. Our servers are hosted by Microsoft Azure located in Virginia, USA.

Where we transfer your information outside of the United Kingdom, we implement appropriate safeguards to protect your personal data. If you would like to find out more about these safeguards, please let us know by writing to privacy@hellogames.co.uk.

CONTACT INFORMATION

All questions, comments or enquiries should be directed to Hello at privacy@hellogames.co.uk. We will endeavour to respond to any query or questions within three business days.

Hello Games. Privacy Policy